NEW MOTIVE – Design & Direction Co.

Client

DHL

Agency

Artbox

 

Role

Direction
Design
Animation

Full line-up

Creative Agency:

Shoq Creative Studio

 

Production:

Artbox

 

Executive Producer:

Geert Jansen

 

Directors:

Studio Wim
NEW MOTIVE

 

Illustration:

Freek van Haagen

 

Animation:

Studio Wim
Marco van der Vlag,
NEW MOTIVE

 

Music and Sound Design:

Jeff Moberg

 

Our friends at Artbox asked us to help them out on an exciting new campaign for international delivery giant DHL.

Wrapped into two short stories we see how DHL’s services can be used the best way possible. All of this is told in a comical manner while using a fall-colour palette.

Our starting point was to process the client’s first scripts into rough storyboards. From here on we developed the main character designs, styleframes and animation-style working together with the ever-awesome concept artist Freek van Haagen.

Touch Film 1: Date

Touch Film 1: Hedge

Moving Storyboard v.1

Work in process outtakes

© NEW MOTIVE 2021