Nike 360


We love sneakers and couldn’t imagine living without them - So when our friends at Woodpack asked us to help design some social advertisements for Nike Air Max Day 2018 we immediately jumped at the chance. In just over two days, new shoes were delivered and mini-green screen studio was built at Woodpack HQ. Over a thousand 360-degrees photos were taken and imported into After Effects. From here on, we created six different short edits. The videos preview some of the latest models, Max Air technology and aesthetics.

NEW MOTIVE was responsible for transforming the still imagery to fast-paced edits, designing different compositions and adding the motion graphics. Glitches for the win.

Client: Nike
Production Agency: Woodpack
Edit + Animation: NEW MOTIVE
Photography: Charles Poorter

Project stills

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